It’s not all fantasy that’s like this (thank goodness) but you can see the basic tropes making this unmistakably Extruded Fantasy Product.
- Importantly, there is no frame: the full-bleed background extends to the edges of the cover. It must be as photorealistic as possible, and preferably show either a wild romantic landscape or a dark gritty urban scene.
- The cover text is very much not part of the image, but splashed on top. Text is metadata, the image is in the world, and the two must never ever interact (beyond decorative overlapping) or the author’s legion of dedicated fanboys will get very nervous and shouty.
- The title font is unnecessarily ornate & curly, with the metallic foiling that tells the discerning fanboy “this is really High Class fantasy”.
- This is a really High Class author, so he gets metallic foiling too, and an enthusiastic blurb from a completely & very distinctly different author in the same genre.
- Extruded Fantasy Product often contains a lot of compound nouns in the title, usually made up of at least two of the following components: sword, horse, crown, shadow, throne, star, demon, dragon, blade, thorn, bone, wind, skull, moon. Otherwise, it is mandatory to use an invented place name or culture name in the title, viz. “Throne-Moon of Corokhai”, or “Revenge of the Aaladrii”.
- Magic sword. You can tell it’s magic because it has that purple swirly halo effect. Magic is purple. And swirly. In some cases, you have the sword without the magic swirly bit, or vice versa. This may or may not be the sword referred to in the title; it may be the crowndragon, whatever a crowndragon is.
- The all-important Hooded Man. If it doesn’t have a bloke with a big weapon front & centre, it just ain’t got that fanboy appeal. His features are in shadow, to avoid spoiling the “it might be YOU” feeling. Also important: stubble (not shown) for that handsome gritty look. He should be muscular & Hollywood Grimy for the full effect, in a very homoerotic manner. NB: The man is depicted in a dark, moody, gritty colour palette. This does not mean he is not white. Sometimes, the figure may be female; if so, she will be depicted in a very sexualised manner, and almost certainly in an anatomically unlikely pose. She will often be wearing a corset, possibly designed to look like armour; she may or may not have a face. Her hair, in any event, will be long and will not be tied back.